Ammie Lee Like Live Bait Co., Jacksonville, FL
The Like Live lure was the invention of Dr. Ammie L. Lee of Panama City, Florida. The lure was made by the Like Live Bait Company in Jacksonville, Florida. Lee was granted a patent for his lure design on May 13, 1930.
The Ammie Lee lure is one of the most interesting of the lures made by a company in Florida. The lure has an internal spool that holds two lines. One going back to the rear mounted rubber band and the other forward to the line tie. When the line tie end was pulled, it put tension in the rubber band and caused the metal link to move the tail. Successive line tie pulls caused the tail to flap.
The AMMIE LEE LIKE LIVE Lure, circa 1930