Norwich Florida Corp. Shrimp Fishing Lures

Norwich Florida Corp. Shrimp Fishing Lures

Norwich Florida Corporation - St. Augustine, FL

The Norwich Florida Corporation made an interesting shrimp lure. It was hard plastic with a hinge in the middle to give it movement in the water. The box insert tells the fisherman to adjust the action of the shrimp by moving the location of the line tie. The shrimp came in an amber and a clear plastic. The same shrimp design was later made by Ben Smith after he bought the rights to the lure in 1950.

Norwich Shrimp Lure, circa 1947

Norwich Box Insert

Norwich Shrimp Lure, circa 1947

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Ron Gast

Orlando, FL

Member and Co-Founder of Florida Antique Tackle Collectors, Inc. (FATC), Charter Member of Old Reel Collectors Club (ORCA), Member of National Fishing Lure Collectors Club (NFLCC)

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