Wm. Croft & Son - Toronto, Canada
Wm. Croft & Sons started out in Toronto, Canada as Wm. Croft & Co. in 1855. They started out making needles, hooks and fishing tackle. Croft later became a large wholesale store that sold a very wide range of products including fishing tackle. The business names and dates of operation for each are shown below.
In the early 1900's, Croft manufactured and sold Star and Lowe brand metal lures. Later, they also became the sole distributor of Heddon fishing tackle in Canada.
Thanks to Ken Kerr and Patrick Daradick for providing information.
The WM. CROFT & CO. Lure
The WM. CROFT & CO. Lure
The W. CROFT & SON Lure
The WM. CROFT & SONS 1898, 1899 and 1907 Business Postcards
The WM. CROFT & SONS 1903 Ad
The WM. CROFT & SONS 1910 Invoice and Envelope
The WM. CROFT & SONS Building in 1916 Catalog
The WM. CROFT & SONS Listed as Canadian Representatives in Heddon 1923 Ad